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[The Dove ads: Lots of retouching? Really? Did you have to break our hearts?]
"The article's author mentioned the Dove ad campaign that proudly featured lumpier-than-usual "real women" in their undergarments. It turned out that it was a Dangin job (master photo retoucher Pascal Dangin.) "Do you know how much retouching was on that?" he asked. "But it was great to do, a challenge, to keep everyone's skin and faces showing the mileage but not looking unattractive."
Retouchers, subjected to endless epistemological debates--are they simple conduits for social expectations of beauty, or shapers of such?--often resort to a don't-shoot-the-messenger defense of their craft, familiar to repo guys and bail bondsmen. When I asked Dangin if the steroidal advantage that retouching gives to celebrities was unfair to ordinary people, he admitted that he was complicit in perpetuating unrealistic images of the human body, but said, "I'm just giving the supply to the demand."
"The resulting image can have one of two effects: Girls, boys, women, and men can see the image and 1) perceive it as real, assuming that it is the way a beautiful woman should look, or 2) see it as a grotesque, malformed person. We make the choice, and the Dove Campaign for Real Beauty makes the point well: we often can't tell whether an image is retouched. (See the irony here?) Will we continue to believe our eyes and try to get ever more "perfect"?
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